A multimedia facelift

Tonight The Times Multimedia implemented its revised style guide. It’s been in the pipeline for a while and needed some further refinement and the right timing for its implementation.Drafting-up and designing the guide proved to be a very worthwhile experience since the process did not only demand time but a lot of patience. The reason for this was the necessary research and planning to generate a professional looking product, one that however does not use too much data, in order alleviate unnecessary large file sizes.

I looked at a variety of styles, predominantly those applied by the Washington Post, LA Times, Mercury News, and the The New York Times to get a sense of their design, and adapting our style guide to suit our specific brand.

The guide does not just advance the cosmetic look of our stories, but also specifically defines each and every element used within a multimedia story, such as the fonts used for titles and captions - to the time constraints set for a specific cross-fades, etc.

Over and above the stylistic changes, this also creates consistency which in the long run is the cornerstone of professionalism… so we believe

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